Business Advertising Blog

Citizens urged to act on health care.
MCFL localized a National Right to Life Committee advertisement, Mrs. Fox said.

The bulletin inserts and advertisements give Rep. Neal’s local contact information and ask constituents to convey this message to him while he’s here in August. A more specific plea is also included: ‘I urge you to oppose the health care bill, HR 3200, because it would result in coverage of elective abortion in a new nationwide ‘public option’ health insurance plan and would allow federal subsidies to go to other plans that also cover elective abortions.’

The same information is being disseminated to its members and through advertisements in The Catholic Free Press, The Catholic Observer (the Springfield Diocese’s newspaper) and on radio stations WTAG and WHYN starting this week, Mrs.more

Businessman loses 40000 in “charity scam”.
Former farmer Mr Gee was called and asked if he wanted to advertise in an Emergency Services booklet for 500.

Thinking it would be a good way of getting his new company”s name to a wider audience, he paid up.

But within days, scores of companies from across Britain started calling him - some up to 30 times a day - claiming he owed money.

Yellow Partnership, based in Manchester, demanded 581.63 for a small advert on its ‘Changing Lives UK Appeal’ wallplanner.

And Strawberry Educational Ltd, from Stockport, wanted 581.63 for its ‘Kidz Action Project’.

Days later Mr Gee was told the bill would be passed to debt collectors if he didn”t pay up.

Threatened with visits from baliffs and scared of the consequences, Mr Gee paid up - forking out at least 40,000 to 45 firms who demanded money.more

Website Advertising.
The publishers reserve the right to refuse any advertising and shall not be liable for damages if for any reason they fail to publish the advertisement. The publishers are not responsible for any errors, key numbers, or other type set by the publishers. The publishers reserve the right to place the word ‘advertisement’ with copy that in their opinion resembles editorial matter. Advertising rates are subject to change. The publishers will protect contract advertisers” rates for 90 days following the institution of new rates. All advertisements are accepted and published by the publishers upon representation that the agency and/or advertiser are authorized to publish the entire contents and subject matter thereof. In consideration of the publishers” acceptance of such advertisements for publications, the agency and/or advertiser will indemnify and save the publishers harmless from claims or suits based upon the contents or subject matter of such advertisements, including, without limitation, claims or suits for libel, violation of right of privacy, plagiarism, and copyright infringement.more

Luxury Car Sweetens House Deal.
After 45 years in the advertising business, Bill Miller knows that to be successful, you have to find a way to make your product stand out.

So when he put his house on the market in Scottsdale, priced at $1.395 million, he knew he had to generate something unique to help it get noticed and sell.

His idea: Offer his 1986 Excalibur Roadster to the real estate agent whose client buys the house.

The car was built in 1986 and is modeled after a 1929 Mercedes. It only has around 15,000 miles on it and has a Corvette engine. Only about 2,500 Excaliburs were built. .more

Havas 1H Net Pft Falls 18%; Offers No FY Outlook.
Organic revenue, a closely watched metric in the advertising industry that strips out currency effects, acquisitions and disposals, fell 9.8% in the second-quarter as clients cut media budgets amid the economic downturn.

Five analysts polled by Dow Jones Newswires forecast second-quarter organic revenue to drop 10.7%.

Net profit for …

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Michigan ad spending raises pitch.
Some of Michigan”s major corporations are ratcheting up spending on TV and other advertising during the second half of the year, in time for the holiday season, after curtailing promotions since last summer, when the recession”s full impact hit home.

The second half of the year is typically a time when major retailers advertise more, but with economic uncertainty and a weak first and second quarter for advertising, industry watchers wondered if this year would be different.

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Labor hits back with advertising campaign.
The latest EMRS poll suggests it has been highly successful, with a sizeable swing against the Government.

Labor”s campaign focuses on education, health and jobs.

‘We believe that every Tasmanian should be able to get a job, raise a family and have the opportunity to build a better future,’ said Mr Bartlett.

Mr Bartlett has also addressed the business community for the second time in a week to talk up the state”s economy.

He gave the keynote ‘State-of-the-State’ address at the Committee of Economic Development of Australia conference, in Hobart.

He focussed on Tasmania having the lowest unemployment rate in the country and budget projections showing it will be the first state to return to surplus in three years.

‘There are great reasons for optimism and most of the business and consumer indices are clearly showing that,’ he said.more

Duncan/Day Advertising Assists in the Effort to Put Plano First.
Duncan/Day, a Plano based advertising firm, will be working with the Plano Chamber of Commerce in an effort to raise awareness about the benefits of supporting local business. The campaign, titled ‘Plano First–It Makes Cents’ encourages residents to shop, eat and play locally in support of the local economy.

Plano, TX (PRWEB) August 27, 2009 — Duncan/Day, a Plano based advertising firm, is assisting the Plano chamber in executing an integrated marketing campaign that calls upon residents to support local business. The firm, which has been in north Dallas for over 23 years, is helping the chamber with logo design, marketing materials and in rolling out the campaign.

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Samsung System Tailors Ad to Its Audience.
Samsung has developed an outdoor digital advertising system that tailors ads based on its audience.

There are three main components of the system: an LCD display panel, a dual lens camera and a processing computer, which runs the company”s proprietary facial recognition software.

When you first see it the system looks like a vertically oriented LCD display running an advertisement, but upon closer inspection two cameras are mounted on top of the LCD.

They continuously captures images of passersby and the PC processes those images to figure out how many people are in watching, their gender, if they”re an adult or child and how long they”re looking at the advertisements.

This data serves two purposes: it can gather information about onlookers and be used to tailor the ads to the majority of viewers in the group.more

Data Cleansing Experts Shortlisted for Industry Award.
Following the submission of an application into the “Best PR/Advertising Campaign” category of the CSA (Credit Services Association) Awards, the Tracesmart Corporate”Nobody home?” campaign has made the shortlist.The winner is to be announced at the CSA”s annual Gala Dinner, which concludes the CSA & DBSG (Debt Buyers and Sellers Group) Conference in Brighton later this month. Tracesmart”s “Nobody home?” entry, employs a variety of promotional mediums to communicate its message. The campaign promotes the Tracesmart Corporate data cleansing and debtor tracing services, which can be utilised to verify debtor residency and trace people. The message which the campaign conveys is that Tracesmart”s services make it simple to confirm whether a debtor is resident or not - a task which is even more pertinent in the current economic climate, as more individuals attempt to avoid paying debt.more