~MEDIA DARLING.
How to be your own press flack. And save money doing it. By VALERIE MILLER
BUSINESS PRESS
Expensive advertising campaigns abound everywhere: Catchy slogans and jingles blare from radio and television stations, full-page ads for businesses plaster newspapers and billboards try to catch drivers” attention while on the road.For many companies, the luxury of diverting profits to advertising is just that, a luxury they can”t afford. Businesses on shoestring budgets need not despair, however, consultants say. Successfully pitching the media yourself is still possible, even in this era of the full-service public relations firm.Don”t pick up the phone or jump on the computer to contact your local reporter just yet. Consultants, public relations professionals and media professors advise entrepreneurs to first become media savvy by learning the right way, and the right people, to approach.
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