Business Advertising Blog

Council approves advertising for bids for new bus garage.
The Marshall City Council this week approved advertising for bids to build a four-stall bus garage on the other side of the street from a garage that was recently built. WCA operates the Marshall Area Transit system and a public transit system in Lyon County as well as seven other counties in southwest Minnesota.

Western Community Action, in cooperation with the city of Marshall and Lyon County, built a garage to hold 14 buses near Justice Park, but Porter knew then it wasn”t going to be large enough. Still, the garage was all that Minnesota Department of Transportation grant money and other sources would allow.

‘We knew that in the future or near future we would need more…and here we are today,’ Porter said Friday. ‘By the time we finished our project, MnDOT said there as another $200,000 that could be available to us.’

The potential $200,000 was left after other projects did not use all the available grant money, Porter said.more

Study Shows Violence Helps In-Game Advertising.
A surprising new study has revealed that violence in videogames actually helps boost the effectiveness of in-game advertising, despite the fact that players spend less time looking at the ads.It doesn”t make much sense on the surface: When you”re busy running down innocent citizens and trying to see through gobs of greasy red blood smeared across your windshield, you just don”t have a lot of time to spend looking at billboards for Monster Lo-Carb or the next big thing from EA Sports. Yet according to a study conducted by American and European researchers, players of violent videogames actually exhibit better retention of in-game ads than people who play non-violent games.

Test subjects played one of two versions of a simple driving game called AdRacer, developed by Andr? Melzer of the University of Luxembourg.more

We look in vain for the X factor to spark revival.
Advertising bookings are down about 7 per cent in September, which, had it happened a couple of years ago, would have been considered a disaster. But when you are living in the worst recession since the 1930s, it suddenly seems a result - when, of course, it isn’t.

Look also at the structural trends in the media business. It is not obvious they will change radically next year. In television, it has never been cheaper, in real terms, to buy 30 seconds of advertising than it is now. ZenithOptimedia, the kind of long-named company of pointy heads whose job it is to calculate figures like these, reckons it costs an average of £4.60 to reach a thousand people these days. That figure has been falling consistently since 2000, when the same amount of advertising cost £6.70 - meaning that there has been deflation of nearly a third over the past decade.more

Good news: newspapers to survive.
On the one hand, the economic downturn has decimated advertising revenues.

On the other, the internet continues to poach thousands of readers and advertisers.

The newspaper industry in the US has been hit the hardest, with papers closing down, moving to online versions only, or downsizing to stay afloat.

Even before the global financial crisis hit, the rise and rise of the internet had many commentators tipping the end for newspapers - with The Economist in 2006 labelling them ‘an endangered species’.

And headlines over the past year about layoffs, plummeting profits, crippling debt burdens, and the ever increasing popularity of the internet, have reignited talk of the end of newspapers.

But such talk absurd, industry insiders say, adding that the facts don”t support such alarmist theories.more

The Key To Success With Facebook Ads: Effectively Define Your.
So now that I”ve made the sales pitch to you for using Facebook advertising, let”s take a look at what it takes to get a campaign set up. The most important thing to do first is to define your target market. What”s the demographic information of your target market? What”s the average day for your target market like? Your job as an advertiser is to connect with the customer on an emotional level as quick as possible. The only way you”ll be able to do that is to connect with them.

Who Is Your Customer?

For this section we are going to pretend that we are marketing a high-end, environmentally friendly limousine service. In the book ‘Duct Tape Marketing’, author John Jantsch defines marketing as ‘getting people, who have a specific need or problem, to know, like, and trust you.’ While your Facebook Page will be used to help you build the relationship, you need to connect with them quickly, and that first connection will be done via your Facebook advertisement.more

The Importance of Branding, Particularly in a Recessionary Economy.
His lecture will focus on brand advertising, interactive marketing, sponsorship properties, promotional usage programs and global marketing intelligence.

When: Wednesday, Sept. 30, 2009, 11 a.m.

Where: Dodds Theatre on the UNH campus

Details: The Bartels Fellowship was established in 1989 at the University of New Haven through the generosity of Henry E. and Nancy H. Bartels. The Fellowship brings people of national stature and prominence in the fields of business or public service to the UNH campus, with the primary goal of broadening the horizons of students and faculty in these areas.more

Communication: Communication Boss says Aid to the media will continue.
The Director of Private Media, Development and Advertisement, Joseph Janvier Mvoto Obonou, regretted the fact that many private media organs sometimes fail to pay employees because of financial difficulties. Private Media owners, on their part, argue that the subvention is too small to have any real impact. .more

InMotion Group”s inClick Ad Server increases online advertising.
Available exclusively on the inClick Ad Server, a private-label self-service advertising management platform, the Yield Optimized Advertisement Delivery Engine improves advertisement performance, network revenue, and publisher earnings.

The Yield Optimized Advertisement Delivery Engine creates performance related metrics to determine advertisement placement, ranking, and insertion costs during the delivery process. ‘In today”s typical cost-per-click marketplace, ad delivery ranking is primarily based on the bid amount and relevancy,’ says Bing Pascual, VP of Product Strategy & Development. ‘By factoring in data provided by our Yield Optimized Advertisement Delivery Engine, the inClick Ad Server delivers performing ads more often in addition to adjusting advertisement based on this data.more

Mo. cuts $7 million from tourism budget.
While the exact cuts still need to be hashed out, it will most likely come from the tourism division”s advertising budget, which is the biggest part of the division’s $24 million total annual budget, said Sarah Luebbert, a spokeswoman for the tourism division.

The state uses TV commercials and online, radio and print ads in an effort to lure visitors to Missouri.

The CVC receives $660,000 in matching advertising funding from the state each year, allowing it to expand the frequency and reach of its leisure and meetings advertising, said Kitty Ratcliffe, president of the CVC. ‘Our ability to attract visitors from major Midwest markets where we spend the majority of our advertising would be negatively impacted if the cooperative funds were cut,’ she said.

Local attractions, including the St.more

Communist Style Demonization of Patriots. police and Military.
The September 1994 issue contained an advertisement declaring: ‘It”s Time to Take Matters into Our Own Hands. It”s Time To Protect Our Constitution! Join The New Mexico Unorganized Militia.’

Homeland Security, obviously dominated by AIPAC, the ADL and Southern Poverty Law, has furthered the process of Demonization or the Demoralization of the American People with Soviet Style propaganda to turn the American People against our military, militia and Veterans much the same as they did to us Vietnam Vets.

Our leaders put us into illegal wars against people who were no threat to this country. When the war became unpopular, the returning Vets were spat upon and called Baby Killers. The American People loyal to the Constitution are now considered, ‘Right Wing Extremists’ and our Veterans are being exposed to poisons like Agent Orange and Depleted Uranium.more